The Search For Something More

Strength of body. Strength of mind. Strength of will.

Panthor was born from a belief that strength is about far more than lifting weights. It is about discipline, resilience and the pursuit of something better. For founder Laura Louise Gilbert, the journey to Panthor became far more than the creation of a machine. It became a personal pursuit of purpose.

Our Founder: Laura Louise Gilbert

I've always been drawn to solutions. When I encounter a problem, I become consumed by finding an answer. Panthor amplified that instinct. I could see how transformative a complete, intelligently designed strength system could become, and once that vision existed, there was no letting go.

Panthor became an obsession, always my main focus and often my main priority. I admire this level of commitment and drive in others and strive to do the process justice but, as many will know well, this level of commitment comes with its own set of drawbacks. There was the self inflicted pressure of designing and developing a novel system that would not only satisfy a market need but also the demands of a seasoned weight trainer, like myself. "Good enough" absolutely would not do. It had to look, feel and perform 'perfectly'.

I'd often describe the journey as toiling with my own Sisyphus stone...

Push the boulder uphill.
Start again.
Refine.
Learn.
Repeat.
Again, and again.

Anyone who has ever built something from nothing understands the feeling. You become so consumed by the vision that you'd crawl through fire to see it brought to life.

I was always convinced Panthor could be a great product that people would love to own and use but equally thrilled when my own beliefs were validated by those around me. People who would work on the project with me, those who tried it out during testing, and those who followed the journey through socials; everyone was so enthusiastic about it, even more than me at times!

The day the patents were granted was another high. To have put your all into something for so many years without a direct return wears the best of us down now and then, but gaining the patents was a real "omg i've done it" moment. Of course, the real 'doing it' comes after, the marketing, the sales, and the after care.

It's been a heck of a ride and I'm sad that I wasn't able to get to the 'done it' part of my Panthor journey before my mother passed away in 2023 but I'm extremely proud of what Panthor has become and how creating this product and brand has helped me grow exponentially as a person. Panthor has changed me in profound ways that I am very grateful for.

It's my wish that Panthor is able to change others too; improving and inspiring their own unique journeys.

Our Story

Learning to Build

Before Panthor, Laura co-founded and helped grow a successful international sales agency, working with clients and partners around the world. The experience taught her the fundamentals of business, branding and communication, but success alone wasn't enough. Drawn by a desire for something more purposeful, she stepped away to reassess her path and explore a deeper connection to health, performance and personal development. It would prove to be the beginning of a very different journey.

Understanding Human Performance

Retraining as a personal trainer opened the door to a new world. Immersed in biomechanics, physiology and strength training, Laura discovered a natural ability to coach and inspire others. Working closely with clients deepened her understanding of movement and exposed the practical frustrations of conventional gym environments. Every day reinforced the same observation. Too much equipment. Too little versatility. Too many compromises. The search for a better solution had begun.

An Idea Worth Pursuing

Sometimes, the biggest ideas begin with a simple question. While training clients in London, Laura observed people instinctively adapting single-purpose machines beyond their intended use. One moment in particular stood out, watching a leg extension machine being repurposed for glute kickbacks. It revealed something fascinating. If people naturally sought more versatility, why were they surrounded by equipment designed to do only one thing? That thought became impossible to ignore. What started as a simple observation became an obsession, and eventually, the foundation for Panthor.

A Relentless Pursuit

Ideas are easy. Bringing them to life is not. Driven by a deep belief in resilience and high standards, Laura dedicated years to transforming the original vision into reality. Prototypes were built, dismantled and refined. New skills were learned. Problems became opportunities. Setbacks became lessons. She often describes the process as her "Sisyphus Stone"—pushing the boulder uphill, only to begin again. Engineering. Patents. Manufacturing. Branding. Photography. Design. Business. Panthor demanded more than perseverance. It demanded growth. And through the process, it taught her more about herself than she could ever have imagined.

Strength Of Will

Panthor was never created simply to build another piece of gym equipment. It was born from the belief that capability and beauty should coexist. That craftsmanship matters. That resilience matters. That strength extends far beyond the physical. Today, every Panthor system represents years of learning, sacrifice and relentless pursuit. More than a machine, it stands as a reminder that our greatest achievements rarely come from talent alone. They come from persistence. And knowing that others may discover the same sense of purpose, strength and direction through Panthor remains Laura's greatest reward.

sharing panthor with the world

With the pre-production model finally ready, we organised a full photoshoot and videography session to showcase the product. That moment felt like a culmination of my relentless pursuit. It wasn’t just an idea anymore, it was Panthor, ready to be shared with the world.

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ProductDevelopment

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Why Panthor Exists

Our greatest achievements rarely come from talent alone.They come from persistence.

Panthor was never created simply to build another piece of gym equipment. It was created to deliver capability without compromise. To honour movement. To celebrate craftsmanship. To help people build stronger bodies and stronger minds. And perhaps most importantly, to remind us all that our greatest achievements rarely come from talent alone. They come from persistence. #STRENGTHOFWILL

"Panthor gave me purpose again. Knowing that others can experience that same sense of strength and direction through what we've built gives me a profound sense of achievement and fulfilment."

— Laura Louise Gilbert

PATENTED DESIGN

50+ EXERCISES IN ONE SYSTEM

VARIABLE RESISTANCE UP TO 280 KG

SMALL-BATCH BRITISH MANUFACTURE

STRENGTH OF WILL

PATENTED DESIGN

50+ EXERCISES IN ONE SYSTEM

VARIABLE RESISTANCE UP TO 280 KG

SMALL-BATCH BRITISH MANUFACTURE

STRENGTH OF WILL

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The Search For Something More

Strength of body. Strength of mind. Strength of will.

Our Founder: Laura Louise Gilbert

Our Story

Learning to Build

Understanding Human Performance

An Idea Worth Pursuing

A Relentless Pursuit

Strength Of Will

sharing panthor with the world

ProductDevelopment

Why Panthor Exists

Our greatest achievements rarely come from talent alone.They come from persistence.

"Panthor gave me purpose again. Knowing that others can experience that same sense of strength and direction through what we've built gives me a profound sense of achievement and fulfilment."

The Search For Something More

Strength of body. Strength of mind. Strength of will.

Our Founder: Laura Louise Gilbert

Our Story

Learning to Build

Understanding Human Performance

An Idea Worth Pursuing

A Relentless Pursuit

Strength Of Will

sharing panthor with the world

ProductDevelopment

Why Panthor Exists

Our greatest achievements rarely come from talent alone.They come from persistence.

"Panthor gave me purpose again. Knowing that others can experience that same sense of strength and direction through what we've built gives me a profound sense of achievement and fulfilment."

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